If an eCommerce store owner ever gets asked about the biggest problem he faces while doing eCommerce Business in India, 99% eCom entrepreneurs will answer C.O.D. Yes, cash on delivery. This one thing is ultimately responsible for almost all problems.
Different types of businesses have different sorts of challenges but out of them, COD has been called a problem in eCommerce.
COD in Indian eCommerce is a sort of thing that has the power to make your business or break your business. If your orders didn’t get delivered or gets canceled due to any reason you will be having a huge loss. How?
You’ll be losing the money that you invested to run ads.
You’ll be losing the shipping cost as well as returning the order to origin multiplies the shipping cost automatically and you tend to get charged more rather than making any sales.
So the question arises here can’t we do anything about this?
Yes, we can. What?
Increase your prepaid orders 🙂 Well, that’s the problem, it’s not that easy, in fact, its the biggest problem for anybody doing eCommerce in India. We all know that COD is the pillar of the Indian eCommerce market and we need to find the alternative for this pillar. If you want to bloom your business you need to do this at any cost.
So, here I’m sharing the 100% working tips that we implemented on our own stores and took our prepaid orders from 3%-4% to 15%-20%. Here what you need to do…
Create Professional Store
First thing first, you don’t need to show off things. Attracting customers don’t mean you have to exaggerate everything you just need to create a simple, sophisticated, and a decent store. A store like an Amazon, Apple, Samsung, etc they do not make things to lure their customers, they make them providing a complete overview of their product in the easiest way possible.
A customer generally doesn’t trust a completely new unheard website for making prepaid payment, it’s like giving money to someone totally unknown on trust.
to make them trust you, first you need to look professional. Make them believe in you so that you can covert their trust into your profit.
Engagement Ads
You may think that running conversion adds already cost money so why invest in engagement adds. But you need to think in a broader way to achieve something that is tuff. Have you seen big brands, they make themselves available to their customer not only when they want to sell but also as a brand name.
You need to use this formula. You need to create your brand awareness so that you can build up trust with your customer and turn your potential customer into your prepaid customer.
Give Offers or Free Gifts on Prepaid Orders
Yes, you heard it right now you need to lure your customer. Flashing in front or while they make their order offer about free gifts or something on doing prepaid orders will definitely going to increase the number of your prepaid orders.
Like I have seen many websites giving extra 5% off on prepaid orders, or making things that can attract people, “Get a gift worth Rs. 499 free with prepaid order”, some sort of offers to catch their eyes to focus them on making prepaid deals.
Make a Deal About Free Shipping
Provide your customer with free shipping while making online payment and put an amount charged for Cash on delivery. It increases prepaid orders, it works like hitting somebodies conscious about paying extra for cash on delivery.
If you are worried about the person that left your website because they do not want to pay extra for cash on delivery and also doesn’t want to do an online payment. What you can do here is abandoned calling. Make a proper team for this and call that customers give them free cash on delivery and convert them also to your potential customers.
Payment Gateway
Must have a different kind of payment gateways to cover up different kind of customers. Why different kinds of customers? Because not everybody here is having a credit card to pay online. As you may have seen that in earlier days of eCommerce it was a trend to pay through credit card or debit card or online transaction but nowadays things have changed.
You also need to change with it if you are still using older methods it won’t provide you much customer exposure. Because you need to understand that everybody doesn’t want to put their card details on each and every website they use instead of it they prefer cash on delivery and if you want them to prefer something else make them prefer Paytm or UPI payments by incorporating different payment gateways in your website.
Unique Product With Best Pricing
Do you know one of the main reasons behind RTO orders? This selling the same products. There are thousands of website nowadays who are doing eCommerce and repeatedly showing the same product to a customer with different pricing sometimes make them confuse. So what they do is they return the order of higher pricing and make another order from the website who shows a lower price range.
So try to sell something that is unique and sell at the best price range that doesn’t make a customer feel dissatisfied and also helps you gain some profit.
Finding a unique kind of product is not that difficult that we thought. But you need to do some research for it and this will worth applying time on.
Genuine Customer Feedback
Yes, you may all know this already but the value of feedback is never going to stop in an eCommerce world. The virtual world needs the support of feedback. When a customer gets satisfied with the quality of your product they don’t mind providing you with the feedback, you need to pursue them.
Why this is necessary? Because the feedback from you one satisfied customer will ensure the other one to buy the product. It works like this more positive feedback will stronger the trust and convert their trust into your profit.
You can also use tricks of gifts here like providing coupon codes to your customers for their next purchase if they review the product and provide feedback.
These are some of the working tips that will definitely be going to increase your prepaid orders. They are some of the tried and tested formulas which will be helping you to encourage your customer to make prepaid order and also profit out of them.