Gone are Those Days
There was a time..
When anybody was just setting up a store in the night and start Facebook ads next morning and hundreds of orders starts rolling in.
but,
Time has changed now.
it’s not 2016 anymore!
Only the Best will survive.
Many ecom Biz owners who were in it for years and doing biz of crore got vanished.
They took things for granted.
so, what are stuff that any serious business must have to be Best in…
Best in terms of Product Quality
- Product must be the same as seen in the Ads and on the online store // lookwise
2. It must function as shown in the Ads to the user // if they misunderstood it’s your mistake!
3. Long lasting // Durability (build Quality)
Bonus >> Keep on introducing new products after some time // Kodak didn’t do it and finished.
Best in Terms of Marketing
Work on right stuff!
Creative // 80% marketing is creative now a days
Advantage Plus // Facebook manages all (-creative)
Offers // Thought provoking
Account Health // Address all customer issues timely & promptly
Best in terms of Cx (Customer Experience)
Happy the customer, happier your business!
- Optimum updates about the order // Biggest customer problem is no update on time. Send order confirmation message immediately after receving the order with expected time of shipping & delivery.
2. Ship on time and inform promptly
3. Inform prior to Out for Delivery
4. Timely delivery // Under promise over deliver (be like Amazon)
Return/Refund/Exchange // Be 100% Clear about policies
Timely reply to queries // Justice delayed is justice denied
Best in Retention
You have to get it right!
Anyhow, you have to sell to your existing customers without spending on marketing again and again.
interesting Facts about retention
so that you can understand it important it is!
- A 5% increase in customer retention can boost profits by up to 50% or even sometimes 75%
- Almost 65% of a company’s business comes from repeat customers.
- 82% of companies agree that retention is cheaper than acquisition.
>> Enjoy the same content in video as well (Hindi Language)
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