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The BASICS

Customer Retention Strategies

₹ The PURCHASE JOURNEY COMPLETES HERE!

Purchase is not the end, it’s a Beginning…

Retention

Anyhow, you have to sell to your existing customers without spending on marketing again and again.

interesting Facts about retention

  1. A 5% increase in customer retention can boost profits by up to 50% or even sometimes 75%
  2. Almost 65% of a company’s business comes from repeat customers.
  3. 82% of companies agree that retention is cheaper than acquisition.

Small enterprises get customers to make sales.

BIG enterprises make sales to get customer.

  • Customer loyal hona chahta hai agar aap uske liye loyalty aasan bana do.
  • Only recurring customers can take a business to the next level.

+ Retention

  1. Reach existing customers in every way possible! Regular Engagement Ads to PURCHASE Audience with 10% OFF (Showcase all new stuff in the store)
  2. Word-of-mouth referrals and five-star reviews can drive tons of business.
    • Wow the customer with packaging, product quality // over deliver
    • Send a heart warming thank you note and ask for a little favor // People love to help
  3. Send Regular Offers & Discounts via Email & SMS (Avoid overdoing)
  4. WhatsApp marketing // Latest Facebook Ads
  5. FLAT 20% Discount for 2nd Purchase via Email & SMS (2-3 days after delivery)
  6. Send New arrival updates
  7. Ask for reviews/ratings when things are going well; don’t wait! (UGC is the Hot-cake)
  8. Freebees (like a keychain, pen, notepad) brand recall
  • Loyal customers are your best salespeople ever.
  • A company’s most valuable assets are its customers.
  • Without recurring revenue, a business is not really a business.
  • Promote complementary products Case >> Glass >> Charger >> Power Bank >> Cable >> xyz
  • Sell via a call to existing customers // Cold Calling to Warm/Hot audience

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