So many.. yes, so many people doing e-commerce business ignore this one of the most (if not the most) important factor in their Business and this is Suicidal!
Almost 9 out of every 10 eCom entrepreneurs do something very similar to…
Create a few Ad campaigns in Facebook Ad Manager and pray for sales. A few Sales come in and they launch more new campaigns. Sale notifications start buzzing more frequently. And they rush to create more ads to get more sales and more profit!
And the process just keeps repeating. This process is called Active Marketing. And that’s what most probably even you’re doing right now!