Categories
LIBRARY

Suicidal ignorance of eCom Entrepreneurs

So many.. yes, so many people doing e-commerce business ignore this one of the most (if not the most) important factor in their Business and this is Suicidal!

Almost 9 out of every 10 eCom entrepreneurs do something very similar to…

Create a few Ad campaigns in Facebook Ad Manager and pray for sales. A few Sales come in and they launch more new campaigns. Sale notifications start buzzing more frequently. And they rush to create more ads to get more sales and more profit!

And the process just keeps repeating. This process is called Active Marketing. And that’s what most probably even you’re doing right now!

Categories
LIBRARY

How to Turn a Marketing Flop into a $300+ Million Overnight Success

Recently, I read an article about the new Sonic movie.

And it doesn’t matter whether you’re into video game movies or not, you can still take a ton of inspiration from what the producers of that movie did.

Last year, the trailer dropped for the new movie – Sonic the Hedgehog.

And people were… pissed… off!

Why?

Sonic’s design looked nothing like the good old’ games from the early ’90s. In fact, he looked completely ridiculous.