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How to Turn a Marketing Flop into a $300+ Million Overnight Success

Recently, I read an article about the new Sonic movie.

And it doesn’t matter whether you’re into video game movies or not, you can still take a ton of inspiration from what the producers of that movie did.

Last year, the trailer dropped for the new movie – Sonic the Hedgehog.

And people were… pissed… off!

Why?

Sonic’s design looked nothing like the good old’ games from the early ’90s. In fact, he looked completely ridiculous.