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{"id":166,"date":"2020-04-23T17:10:29","date_gmt":"2020-04-23T16:10:29","guid":{"rendered":"http:\/\/gameofselling.com\/?p=166"},"modified":"2020-04-24T09:42:19","modified_gmt":"2020-04-24T08:42:19","slug":"how-to-turn-a-marketing-flop-into-a-300-million-overnight-success","status":"publish","type":"post","link":"https:\/\/gameofselling.com\/how-to-turn-a-marketing-flop-into-a-300-million-overnight-success","title":{"rendered":"How to Turn a Marketing Flop into a $300+ Million Overnight Success"},"content":{"rendered":"\n

Recently, I read an article about the new Sonic movie.<\/p>\n\n\n\n

And it doesn\u2019t matter whether you\u2019re into video game movies or not, you can still take a ton of inspiration from what the producers of that movie did.<\/p>\n\n\n\n

Last year, the trailer dropped for the new movie – Sonic the Hedgehog.<\/p>\n\n\n\n

And people were\u2026 pissed\u2026 off!<\/p>\n\n\n\n

Why?<\/em><\/p>\n\n\n\n

Sonic\u2019s design looked nothing like the good old\u2019 games from the early \u201990s. In fact, he looked completely ridiculous.<\/p>\n\n\n\n

The trailer received thousands of comments with people bashing everything about the character. I mean, come on, you\u2019re doing a movie about an animated character\u2026 Why would you even think about changing the design?<\/p>\n\n\n\n

People already hated the movie more than Elmer Fudd hates Bugs Bunny. I mean, seriously!<\/p>\n\n\n\n

Anyway, where was I? Oh yeah. I even think there was a petition to boycott the movie.<\/p>\n\n\n\n

Long story short…<\/p>\n\n\n\n

The producers ACTUALLY listened!<\/p>\n\n\n\n

They completely changed the design in post-production phase to make it more inline with the original Sonic from the Sega games.<\/p>\n\n\n\n

And, as I\u2019m writing this, the movie grossed over $300 million worldwide\u00af and was a smashing success!<\/p>\n\n\n\n

So what should you take away from this?<\/p>\n\n\n\n

Look, the movie might\u2019ve done just fine even if they didn\u2019t change the design.<\/p>\n\n\n\n

Or, it might\u2019ve sucked monkey balls for all we know.<\/p>\n\n\n\n

The bottom line is that\u2026<\/p>\n\n\n\n

THE STUDIO *LISTENED<\/strong>* TO THEIR AUDIENCE.<\/p>\n\n\n\n

Instead of ignoring valuable feedback from real fans, they took what people said to heart, and made a movie that people loved.<\/p>\n\n\n\n

Likewise, if you\u2019re ever in doubt about what to do, say, or develop in your business, you can always find the answer in one place…<\/p>\n\n\n\n

Your market.<\/p>\n\n\n\n

Your market literally has all the answers.<\/p>\n\n\n\n

They\u2019ll tell you their hopes, fears, and dreams, which will make it 100x easier to create products they will not only love\u2026 but will love to buy!<\/p>\n\n\n\n

That is if you actually listen.<\/p>\n\n\n\n

But if you listen \u2014 and listen good, Bubba \u2014 you can potentially\u2026<\/p>\n\n\n\n

TURN A LACKLUSTER PRODUCT INTO A HIGHLY PROFITABLE  BUSINESS.<\/p>\n\n\n\n

Anyway, do with this information as you see fit. The bottom line is this\u2026<\/p>\n\n\n\n

No matter what market you serve, what products you sell, what you like to do in your business, it all depends on your market’s hopes, fears, and dreams.<\/p>\n\n\n\n

Once you understand that, you’ll be able to serve your clients on a whole different level.<\/p>\n\n\n\n