Recently, I read an article about the new Sonic movie.<\/p>\n\n\n\n
And it doesn\u2019t matter whether you\u2019re into video game movies or not, you can still take a ton of inspiration from what the producers of that movie did.<\/p>\n\n\n\n
Last year, the trailer dropped for the new movie – Sonic the Hedgehog.<\/p>\n\n\n\n
And people were\u2026 pissed\u2026 off!<\/p>\n\n\n\n
Why?<\/em><\/p>\n\n\n\n Sonic\u2019s design looked nothing like the good old\u2019 games from the early \u201990s. In fact, he looked completely ridiculous.<\/p>\n\n\n\n The trailer received thousands of comments with people bashing everything about the character. I mean, come on, you\u2019re doing a movie about an animated character\u2026 Why would you even think about changing the design?<\/p>\n\n\n\n People already hated the movie more than Elmer Fudd hates Bugs Bunny. I mean, seriously!<\/p>\n\n\n\n Anyway, where was I? Oh yeah. I even think there was a petition to boycott the movie.<\/p>\n\n\n\n Long story short…<\/p>\n\n\n\n The producers ACTUALLY listened!<\/p>\n\n\n\n They completely changed the design in post-production phase to make it more inline with the original Sonic from the Sega games.<\/p>\n\n\n\n And, as I\u2019m writing this, the movie grossed over $300 million worldwide\u00af and was a smashing success!<\/p>\n\n\n\n So what should you take away from this?<\/p>\n\n\n\n Look, the movie might\u2019ve done just fine even if they didn\u2019t change the design.<\/p>\n\n\n\n Or, it might\u2019ve sucked monkey balls for all we know.<\/p>\n\n\n\n The bottom line is that\u2026<\/p>\n\n\n\n THE STUDIO *LISTENED<\/strong>* TO THEIR AUDIENCE.<\/p>\n\n\n\n Instead of ignoring valuable feedback from real fans, they took what people said to heart, and made a movie that people loved.<\/p>\n\n\n\n Likewise, if you\u2019re ever in doubt about what to do, say, or develop in your business, you can always find the answer in one place…<\/p>\n\n\n\n Your market.<\/p>\n\n\n\n Your market literally has all the answers.<\/p>\n\n\n\n They\u2019ll tell you their hopes, fears, and dreams, which will make it 100x easier to create products they will not only love\u2026 but will love to buy!<\/p>\n\n\n\n That is if you actually listen.<\/p>\n\n\n\n But if you listen \u2014 and listen good, Bubba \u2014 you can potentially\u2026<\/p>\n\n\n\n TURN A LACKLUSTER PRODUCT INTO A HIGHLY PROFITABLE BUSINESS.<\/p>\n\n\n\n Anyway, do with this information as you see fit. The bottom line is this\u2026<\/p>\n\n\n\n No matter what market you serve, what products you sell, what you like to do in your business, it all depends on your market’s hopes, fears, and dreams.<\/p>\n\n\n\n Once you understand that, you’ll be able to serve your clients on a whole different level.<\/p>\n\n\n\n Disclaimer<\/strong><\/em><\/p>\n\n\n\n This awesome stuff was shared by Kristian Thaulow<\/a><\/strong> in a Facebook group and I liked it so much that I couldn\u2019t stop myself from sharing it here.<\/p>\n\n\n\n